For BLINKs (BLACKPINK fans) around the world, BORN PINK is more than just an album or a world tour—it is a symbol of BLACKPINK’s charm, a precious memory of music and youth, and a core theme that runs through a series of exquisite merchandise. Since BLACKPINK launched their second studio album BORN PINK in 2022, followed by the global BORN PINK World Tour, official teams and authorized partners have launched a variety of BORN PINK merchandise, covering albums, apparel, collectibles, daily necessities and other categories. These products integrate BORN PINK’s iconic black and pink color scheme, tour logos and member elements, becoming a bridge connecting BLINKs with BLACKPINK. BORN PINK merchandise and albums are not only a way for fans to express their love but also have high collection value, which are sought after by global BLINKs. Whether you’re a new BLINK who just fell in love with BORN PINK or a senior fan who wants to enrich your collection, this blog will take you deep into the world of BORN PINK, detail its albums, popular merchandise styles, collection tips, authenticity identification, and official buying channels. Let’s explore the wonderful world of BORN PINK together!
What Is BORN PINK?
BORN PINK is the core brand IP launched by BLACKPINK, which originated from their second studio album BORN PINK released on September 16, 2022, and later extended to the global BORN PINK World Tour and a series of derivative merchandise. Different from ordinary album themes, BORN PINK carries BLACKPINK’s core spirit—confidence, elegance, and courage, integrating black’s coolness and pink’s sweetness, which perfectly interprets the unique charm of the four members. BORN PINK includes three core parts: the studio album, the world tour, and the derivative merchandise. BORN PINK is not only a symbol of BLACKPINK’s music achievements but also a spiritual link between BLINKs and the group, becoming an indispensable part of K-pop fan culture.
Core Categories of BORN PINK
Since the launch of BORN PINK, the official team has launched a variety of products around this theme, covering albums, merchandise, and tour-exclusive goods, to meet the diverse needs of global BLINKs for collection, daily use, and commemoration.
1. BORN PINK Album Series
The BORN PINK album series is the core of BORN PINK IP, including multiple versions such as Standard Digipack, Exclusive Box Set (Pink Version and Black Version), each with unique configurations and collection value. The Standard Digipack is available in four member-specific versions (JISOO, JENNIE, ROSÉ, LISA), with the original price of $26.00 and a discounted price of $9.10 in the official store. The album not only includes hit songs such as Pink Venom and Shut Down but also has exquisite packaging and rich inclusions, which are the first choice for BLINKs to start collecting BORN PINK products. Some limited-edition albums are even out of stock quickly after launch, and their prices have slightly increased in the second-hand market.
2. BORN PINK Merchandise
BORN PINK merchandise is the most diverse category, covering apparel, collectibles, daily necessities, etc., integrating BORN PINK’s iconic black and pink color scheme and tour logos, which is both practical and collectible. Apparel merchandise includes oversize T-shirts, hoodies, zip-up hoodies, long-sleeve T-shirts, denim jackets, and caps, with prices ranging from 3,500 yen to 20,000 yen (tax included) for Japanese tour exclusive styles. Among them, the BORN PINK tour oversize T-shirts and hoodies are best-selling products, made of high-quality cotton materials, soft and comfortable to wear, and printed with tour logos and member patterns, which are very popular among BLINKs. Daily-use merchandise includes lanyards, tote bags, phone holders, stickers, and pouches, which are affordable and practical, allowing BLINKs to integrate their love for BORN PINK into daily life.
3. BORN PINK Tour Exclusive Goods
BORN PINK tour exclusive goods are launched for the global BORN PINK World Tour, with strong commemorative significance and limited quantity, which are highly collectible. These goods are mainly sold at the concert venue and official pop-up stores, and some are also sold online after the tour. The Japanese tour exclusive goods include member-specific light stick holders, mini fan keychains, face towels, bath towels, and ticket mirror pouches (Tokyo and Osaka versions), with prices ranging from 1,200 yen to 3,800 yen (tax included). The tour exclusive goods not only carry the memories of the concert but also have unique designs, which are the treasures in the collection of senior BLINKs. Some rare tour goods even have a significant premium in the second-hand market due to their limited quantity.
Top Collection Tips for BORN PINK
Collecting BORN PINK products is not only a way for BLINKs to express their love for BLACKPINK but also requires certain skills to avoid buying counterfeits, preserve the collection value, and enjoy the fun of collection. Whether you’re a new collector or a senior BLINK, the following tips can help you collect BORN PINK products more efficiently and rationally.
1. Distinguish Authenticity to Avoid Counterfeits
With the popularity of BORN PINK, there are more and more counterfeit BORN PINK products on the market, especially photocards, T-shirts, and hoodies. Counterfeit products usually have rough production, blurred printing, uneven colors, and no official logos or anti-counterfeiting marks. Second, check the official marks: genuine products have clear BLACKPINK official logos, authorized manufacturer marks, and some limited-edition products have exclusive serial numbers or packaging.
2. Properly Store and Maintain
BORN PINK products include albums, photocards, apparel, and acrylic products, which are easy to be damaged by sunlight, moisture, dust, and oxidation, so proper storage and maintenance are very important. For albums and photocards, store them in a dry, cool, and well-ventilated place, avoid direct sunlight (which will cause fading and yellowing), and put photocards in protective sleeves to avoid bending and wear. For apparel merchandise such as T-shirts and hoodies, wash them with cold water, avoid bleaching and high-temperature ironing, and dry them in a cool place to avoid deformation and fading. For acrylic products such as acrylic stands and keychains, avoid collision and scratch, and wipe them with a soft cloth regularly to remove dust. Proper storage and regular maintenance can effectively extend the service life of BORN PINK products and maintain their collection value.
3. Grasp Pre-order and Exclusive Information
Most BORN PINK limited-edition products and tour exclusive goods will open pre-orders on official channels, such as the BORN PINK official merchandise pre-order on Weverse Shop, which started on September 23, 2022, and ended when sold out. Pre-ordering through official channels can not only buy authentic products at the original price but also avoid the high premium of the second-hand market. At the same time, follow BLACKPINK’s official social media accounts and authorized stores to grasp the latest information onBORN PINK reissues and new products in a timely manner, so as not to miss favorite styles. Collect rationally according to your own preferences and budget, and avoid blind pursuit of rarity regardless of economic capacity.
Official Buying Channels for BORN PINK
To ensure the authenticity of BORN PINK products and avoid buying counterfeits, purchasing through official channels is the best choice. BLACKPINK’s official team and authorized partners have authorized multiple official channels worldwide to sell BORN PINK products, covering online stores and physical stores, making it convenient for BLINKs from all over the world to buy authentic products. Below are the main official buying channels for BORN PINK.
1. Weverse Shop
Weverse Shop is the core official channel for BORN PINK products, selling BORN PINK albums, official merchandise, and tour exclusive goods. The pre-order of BORN PINK official merchandise on Weverse Shop started on September 23, 2022, and supports global shipping (except for some products such as CD players, which are only shipped in South Korea). When purchasing BORN PINK products during the pre-order period, BLINKs can also get exclusive emblems and unreleased photocards (for CD player buyers).
2. BLACKPINK Official Shop & Authorized Online Retailers
BLACKPINK Official Shop sells a variety of BORN PINK products, including discounted Standard Digipack albums and Exclusive Box Sets, with clear prices and authentic guarantees. In addition, authorized online retailers such as Interscope Records Official Store, Tokopedia (Indonesia), and Carousell (Singapore) also sell authentic BORN PINK products, covering apparel, photocards, and albums, with convenient purchase methods and perfect after-sales service. Among them, Tokopedia has a variety of BORN PINK apparel and photocards for sale, with high sales volume and good reviews; Interscope Records Official Store sells BORN PINK Exclusive Box Sets, which are authentic and reliable.
3. Concert Venues & Pop-up Stores
BORN PINK tour exclusive goods are mainly sold at the concert venue and official pop-up stores, such as the BORN PINK Japan tour pop-up store and the merchandise sales area at Tokyo Dome and Osaka Kyocera Dome concerts. These stores sell tour-exclusive merchandise that is not available online, such as member-specific light stick holders, ticket mirror pouches, and pop-up store exclusive character products. BLINKs can check the product quality and authenticity on the spot, and also have the opportunity to get exclusive souvenirs. In addition, some pop-up stores also sell limited-editionBORN PINK merchandise, which are highly collectible and are the first choice for senior BLINKs to collect.
Final Thoughts
BORN PINK is not only a classic album and world tour in BLACKPINK’s career but also a precious memory in the hearts of global BLINKs. From the exquisite BORN PINK album to the diverse merchandise, each product carries BLACKPINK’s charm and BLINKs’ deep love. With its unique design, rich configuration, and high collection value, BORN PINK products have become a favorite among global BLINKs, and also an important part of K-pop fan culture.
We hope this blog can help you understand BORN PINK more comprehensively, find your favorite styles, and collect them rationally. May every BLINK can collect the BORN PINK products they love, and keep the beautiful connection with BLACKPINK through these exquisite products. If you want to know more about the latest reissue and new product information of BORN PINK, remember to follow BLACKPINK’s official social media accounts and authorized stores!